BFCM is almost here, and it might feel like time is running out—but there’s still a lot you can do. These quick Black Friday & Cyber Monday marketing strategies are designed to help you make an impact, even if you’re working down to the wire. Think of these as simple, smart moves that can turn your holiday sales into a success without overcomplicating things.
1. Bundle Deals—An Easy Win for Everyone
Product bundles are a great way to offer more value to your customers, and they’re quick to set up. Think about what items go well together—like your bestsellers or complementary products. Offering them at a small discount makes it easy for customers to grab more in one go, which increases your average order value and makes their holiday shopping easier.
Example: A skincare brand can create a “Winter Essentials Bundle” that includes a moisturizer, lip balm, and hand cream for 20% off. It’s an easy add-on, feels like a steal for the customer, and creates that “must-have” feeling when marketed as a limited-time deal.
2. Final Hours Emails—Create FOMO
When time’s ticking down, people are more likely to act fast. Sending out a “final hours” email taps into the fear of missing out (FOMO). Use a countdown timer and one of your top-performing images from the year to let customers know they need to move quickly.
Tip: Keep it simple. Something like “Only a few hours left to save!” paired with a countdown timer can push those undecided shoppers over the finish line.
3. Streamline Your Checkout—Keep It Simple
Nobody wants to jump through hoops to make a purchase—especially not in the middle of a sale. Simplify your checkout process by removing unnecessary fields and making sure you have a guest checkout option. The fewer clicks and forms, the better.
Tip: Take a minute to go through your checkout flow yourself, or better yet, have a friend do it. Find any points that seem tedious and remove them—many shoppers will abandon their cart if they get frustrated.
4. Exit-Intent Popups—A Last-Minute Deal Saver
When a customer is about to leave without completing their purchase, an exit-intent popup can save the sale. These popups are a simple yet effective way to offer an extra incentive, like a small discount or free shipping, to encourage the customer to stay and complete their purchase.
Example: Learn more about how to effectively use exit popups to boost conversions from this detailed guide by Klaviyo. A clear, enticing message like “Wait! Get 15% off if you complete your order now!” can make a big difference when trying to convert hesitant shoppers.
6. Maximize TikTok Shop—Highlight Those Limited-Time Deals
If you’re using TikTok Shop, now’s the time to take full advantage of its features. Make sure you’re registered for the BFCM campaigns on both your seller center account and your creator account. Recreating your top selling videos is a perfect way to promote Black Friday and Cyber Monday offers.
Tip: Use official TikTok BFCM hashtags #tiktokshopblackfriday #tiktokshopcybermonday on all your posts to get more visibility.
7. Optimize Your TikTok & Instagram Bios for Easy Shopping
Update your TikTok and Instagram bios to lead customers straight to your Black Friday and Cyber Monday deals. Duplicate your bestsellers page, create a unique mobile-optimized link, and make it easy for social visitors to find your top offers. By using a campaign-specific URL, you can track which channel drives the most sales and optimize your strategy for even better results.
Tip: Use a clear call-to-action like “Shop Our Black Friday Deals Now!” to guide your followers effortlessly.
8. Pre- and Post-Purchase Messaging—Keep Customers Engaged
Your communication doesn’t end at the sale. Optimizing both pre-purchase and post-purchase messages can help boost sales and keep customers coming back. Whether customers are checking out on your site or through TikTok Shop, optimize your pre- and post-purchase messages to maximize sales throughout the season. TikTok Shop’s CRM tool is perfect for keeping your customers engaged before and after they buy. It’s excellent for driving sales while building long-term loyalty.
Tip: Learn more about how to make the most of TikTok’s CRM tools to build customer relationships by visiting this TikTok CRM guide.
10. Call In Backup—Get Expert Help
If you’re feeling stretched thin, consider calling in some backup. Marketing agencies like Nomad Integrated Media can take a load off and make sure your campaigns are optimized for success—especially during this crazy time of year.
Need more tailored Black Friday & Cyber Monday marketing strategies or assistance implementing these tactics? Contact us at Nomad Integrated Media, and let’s ensure you maximize your Black Friday and Cyber Monday success.
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